BIO
I graduated in Marketing Management from Bocconi University in Milan, with a curriculum oriented to Computer Science and Data Analysis.
After a year working in the best performance marketing agency in Italy, Booster Box, I started my career in Colnago.
At Colnago I deal with the digital world, from the simplest things (organizing digital communication campaigns) to the most complex ones (following the launch of a new e-commerce) to the much much complex ones (creating an app to register and manage in blockchain the ownership of one's Colnago).
SKILLS
DATA SCIENCE TOOL SET
Going deep into facts
Advanced user of Excel and Power BI, experienced with SPSS, advacend user of Python for descriptive and predictive analytics and data visualisation.
GOOGLE & SOCIAL ANALYTICS
Managing traffic & campaigns
Google analytics certification. Experienced in managing social networks' advertising campaigns, keeping track of their effects on pages and websites
QUALITATIVE RESEARCH
Going deep into customers' mind
Open minded, voracious reader, I am empathic enough to conduct proficuous in-depth interviews and get crucial insights. I applied it for market analysis, product development and product testing.
MARKETING STRATEGY
Finding ways no one expected
Experienced in applying "lean startup" methodology: analyzing data from customers to develop better products and better communication.
STORYTELLING
Data is nothing without a story
Excellent in creating clear, informative and convincing reports. Advanced user of PowerPoint. Experienced in delivering pitches
MY EXPERIENCE
Digital Manager, Colnago Ernesto & C. Srl
January 2022 - current
Digital Manager. Reporting directly to Head of Marketing.
Responsible for:
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CRM management - lead collection and nurturing
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Website construction, development and maintainance
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Media Buying and Paid traffic campaigns
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Social Media Organic Content
Marketing Science and Analytics Specialist, BOOSTER BOX Srl
January 2021 - January 2022
Booster Box is an International Award Winning Digital Marketing Agency. We do Performance Marketing.
- Tech Support Specialist. I am taking care of the design and implementation of internal applications .
- Product Manager for Audico Srl, spin-off of Boosterbox. We do lead generation for Hearing Aids Retailers across multiple platforms.
Junior Marketing Manager, AirHome Invest International Srl
July 2020 - December 2020
Airhome Invest is a startup selling a SaaS tool for investors in search of Real Estate properties.
- We are applying "lean startup" methodology with the help of PlayGlobalSolution LLC (a strategy consultancy firm based in San Diego (CA, US).
- Key responsibilities: analysis of market and competitors, Customer development (performing qualitative research, conducting demo-tests), content management, PR.
- I have participated in the development of their business model after a crucial pivot.
Contributor and Growth Marketing Specialist, PANDORA RIVISTA (Specialized Magazine)
April 2016 - June 2020
- Since 2016: regular contributor and then editor of Middle East Section.
- Since Jan. 2020 leader of the team designing and conducting the 2020 subscription campaign.
EDUCATION
Sept 2019 - current
MSC UNIVERSITÀ BOCCONI MILANO
MSc in Marketing Management. Average grade: 28.2/30
Expected graduation date: June 2021.
Field projects: Reckitt-Benckiser (Qualitative Research on Calgon); GDOWeek (Designing the Point of Sale of the future); Darling (Brand strategies in cosmetics); Bocconi University official App (Product development); Mattel (Strategic Marketing & Analytics).
Sept 2018 - May 2019
FREE PLAN - UNIVERSITÀ CA FOSCARI, VENEZIA
Single Courses. Avg grade: 26.9/30
Further exams in Economics and Business for a total of 54 ECTS. Necessary for getting admitted to a MSc in Marketing Management.
Courses: Statistics, Business strategy, Corporate Finance, Accounting and Business Administration, Italian Commercial Law, Management Accounting, Marketing.
Sept 2015 - July 2018
BA UNIVERSITÀ CA FOSCARI, VENEZIA
BA in Languages, Cultures and Society of Asia and North Africa, Major in Arabic and Persian.
Final grade: 110/110 cum Laude.
Courses of Language and Literature (Persian and Arabic), History, Sociology, Political Science. Thesis: “Balancing environmental challenges and thirst for development: Hydropolitics in the international basin of the Hirmand River”
Exchanges and other travels: Tripoli (Lebanon); Mashhad (Iran); Cairo (Egypt)
SI ENIM FALLOR, SUM
("If I am mistaken, I am")
Sometimes mistakes are better than doing nothing.
Life is taking small risks, failing, learning, sometimes succeeding.
LET’S CONNECT
Via de Gasperi, 8, Barzago, LC
(+39) 329 898 6416
DOWNLOAD MY CV / RESUME